Client project
Leonardo3.4.5
The Belgian website of Leonardo3.4.5, a talent assessment tool: the method, its uses and appointment booking, in three languages.
- Status
- Client project
- Sector
- Talent assessment
- Deliverable
- Multilingual product website
- Languages
- French, Dutch and English
The starting point
Leonardo3.4.5 is an assessment tool of Swiss origin: a questionnaire produces a profile of working preferences — more than 1,500 possible profiles — then sets it against the eight functions a team has to cover in order to move forward.
A method of that kind does not fit into a strapline. The website had to make it understandable in a few minutes, to an HR manager as much as to a coach, then lead straight to a first appointment.
What is in place
- A home page that sets out the method: what the tool measures, for whom, and what it produces.
- One page for the tool itself and one for the Talent Fit module, which sets a profile against a role.
- The three ways of working with the team, each on its own page: teams, recruitment and careers, personal development.
- A single appointment-booking journey, which every call to action leads to.
- Named testimonials and a references page, placed where the question of trust comes up.
- The pages a tool handling personal data calls for: resources, ethics, frequently asked questions and privacy.
- Three language versions served from the same structure: French, Dutch and English.
What the site makes possible
- A visitor understands the method and books a conversation without sending an email.
- The same content is available in the three working languages of the Belgian audience.
- Ethics and confidentiality are dealt with on the website, not deferred to the meeting.
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